These products were designed to fit into their own defined brand, Allowing consumers to immediately pick out their likeness. The Blender is has a sharp blade which is attached to the lid of the blender. The shallow depth of the lid allows for easy cleaning, and the other half can then be used as a cup also, as it does not contain the blade as usual. The vacuum has been designed with a clear central area to allow people to see when and what is being sucked up by their vacuum. That way consumers can easily tell when its time to empty the vacuum, clean the filter and if something valuable has been sucked up.