This was the start or a project to help Australian farmers. To address the problem I decided the best solution would be to help farmers bypass greedy corporations that they are forced to sell to, because they have no other option. To do this I decided the option had to be easy and convenient for the customers to get to. I mainly focused on targeting business people who have a very busy day. The design is to set up a portable fruit and veg stall in the middle of the Brisbane CBD, for busy customers to conveniently buy their produce on the way home, or at lunch time.